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Rolls-Royce flaunts craftsmanship, history in first museum exhibition
Rolls-Royce's Strive for Perfection exhibit Rolls-Royce Motor Cars is putting its craftsmanship and history on display in its first museum exhibition at the BMW Museum in Munich, Germany, that opened...
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Saint Laurent sparks consumer curiosity with punk rock campaign
Courtney Love for the Saint Laurent Music Project French fashion house Saint Laurent Paris is sparking consumer curiosity with rock music icons in its latest rebranding efforts to distance itself from...
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W boosts ad pages by 29pc in May issue
W May 2013 Beauty marketers are fueling a boost in advertising pages in the May issue of Condé Nast’s W by 29 percent, or 21 pages, compared to the year-ago period. The magazine has seen the largest...
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Rolex, TAG Heuer target affluent travelers in Financial Times supplement
How To Spend It's "Travel Unravelled" edition Luxury watchmakers and travel brands are targeting affluent readers of the Financial Times supplement called “Travel Unravelled,” which is a special issue...
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Porsche showcases Carrera history with targeted racing events
1965 Porsche 911 Porsche Cars Great Britain is enticing top-tier automobile owners and enthusiasts by showcasing the innovations of its iconic Carrera during the model’s 50th anniversary year. The...
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W reports 2.6pc increase in ad pages
W June/July 2013 Luxury brands that are beginning to show off their fall collections in new ad campaigns gave Condé Nast’s W a 2.6 percent increase in ad pages for its combined June/July issue compared...
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Johnnie Walker eyes affluent men via partnership with Alfred Dunhill
Johnnie Walker Blue Label Spirits brand Johnnie Walker is eyeing affluent men through a partnership with Alfred Dunhill to create a limited-edition gift set that will extend the reach of both brands....
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Gucci touts heritage in bamboo-handle handbags ads
Gucci's Lady Lock handbag with bamboo handle Italian fashion house Gucci is using two different advertising campaigns to simultaneously promote specific aspects of its handbag collection in order to...
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Fabergé casts $39K ring in video reflecting earned indulgence
Fabergé The Art of Colour campaign Russian jeweler Fabergé is showcasing the affluent lifestyle associated with its fine jewelry through a social video that sets different components of its latest...
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Omega fights against magnetic fields with Master Co-Axial debut
Omega’s Master Co-Axial timeline Switzerland’s Omega has introduced the Master Co-Axial, an innovative and advanced mechanical movement 166 years in the making. Omega proudly announced its innovation...
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